1хв акції та звітність Zoom, regret avoidance (loss aversion) bias

What Is Regret Avoidance?
Regret avoidance (also known as regret aversion) is a theory used to explain the tendency of investors to refuse to admit that a poor investment decision was made. Risk avoidance can lead investors to hang on to poor investments too long or to continue adding money in hopes that the situation will turn around and losses can be recovered, thus avoiding feelings of regret. The resulting behavior is sometimes called escalation of commitment.
https://www.investopedia.com/terms/r/regret-avoidance.asp